Too much green?

I want to start out by just asking a general question: does anyone think that there is too much emphasis on the word "green"? I know it defines the movement, and separates it from tree-hugging, hemp-wearing, pot-smoking, neo-hippies but is the term being over used to the point where it is now white noise? Do we add it in with other words like "low-carb", "previously owned", and "my-whatever", if Ryan Seacrest suddenly hosts a "green" show do we abandon the term?